Looks like online movie rentals are on a roll in India. They emulate the popular netflix style of watching and renting you rmovie at home .
The difference seems that the company has adapted it to the indian Market by doing free delivery and pickup . The plans look a little steep at 199 and 599 for unlimited movie but every friends you refer brings down your price by 1/6 , effectevily using viral marketing . They have also got a round of venture capital investment . Will be interesting to watch this one . Presently this is offered in delhi , bombay, chennai and bangalore